At a time where we are digitizing more and more and getting further away from nature with every generation growing up, it is good to keep tightening this link. Filt Wear, a sustainable brand, tries to get that message back to the attention of the youth. Not in a nagging way, but rather with subjects that are so exaggerated that they become comical without losing the message.

For Filt Wear I was able to devise and develop several concepts. One of the stronger ones is "The animal goes". We all know it as a simple learning game for children and of course we all know well what sound every animal should make. But thanks to the clear concept and minimalist design, the message is immediately clear and comes in without sacrificing positivity just by switching the sounds.