Categories
Work

Kindvak magazine

Case study

Kindvak magazine

My role

Art direction
Marketing

Client

Conexpo

Since 1995, Kindvak is a biennial event that is held to bring together all professionals in the childcare, youth care and primary education sectors. In this way, KindVak has been the meeting point for the supply and demand of knowledge, services and materials for professionals who work with children.

In order to remain up to date for the professionals in addition to the biennial event, an online approach was chosen to create a platform to share knowledge, services, materials and current news.

This strategy was kicked off with the realization of a digital magazine that is published 6 times a year. Each release is distributed and brought to the attention through the use of social media, email and content marketing.

I had the honor of producing the first 20 editions of this magazine and contributing to a wider audience of readers using the aforementioned marketing strategies. In this way, as a team of six, we managed to approach and captivate a large group of people and we have continued to do this to this day.

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Categories
Work

Rainbowtopia

Case study

Rainbowtopia

My role

Graphic design

Client

IKC Binnenstebuiten

The collaboration came from a spontaneous idea between Ellen Lina, writer, Diane Moll, teacher IKC Binnenstebuiten.

The concept we started with was the idea to make a children's book by children and for the children. Both the story and the images would be made by the children. All this guided by professionals in their own field. Ellen helped the children to clarify the story and I was there for the visual guidance and to ensure that the book was print-ready.

The most important condition was that the children had as much freedom as possible to create as they see fit. This placed a lot of responsibility on the children. I found it very exciting myself, since I would make a visual translation of the story of all the drawings. The fact that the drawings poured in from 24 different little creatives could make it a challenge. And it was. Fortunately. How wonderful it is when you see the project grow while working on it.

The design process was set up as it normally would. A rough sketch and a couple of pages elaborated to really get a good impression. This was shared with the entire team and I have never had such an enthusiastic meeting. The children were so proud of what they had made and full of wonder how it all comes about.

To make it complete, an official book release has been organized at school. Here, family and friends could purchase the book after the presentation, thanking each team member for his or her effort.

Client TESTIMONIAL

When we started the project, the first person I could think of to help us with the graphics was Koen. I know his work and his style and I knew - since Koen is the most enthusiastic person I know - that he would make something really beautiful of what we delivered: almost 50 drawings. All in different sizes and shapes. It seemed impossible to create something cohesive, but he did a wonderful job. Just as I thought. Everybody was positively surprised about the final result. It was far above everyone's imagination.Of course, we had an idea, but that it would turn out the way it did... We did not expect that. With more projects to come in collaboration with different elementary schools, Koen is the first I would ask to help again. He is a true pro.

Ellen Lina

Writer

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Categories
Work

Filt wear

Case study

Filt wear

My role

Graphic & package design
Project management

CLIENT

Filt wear

At a time where we are digitizing more and more and getting further away from nature with every generation growing up, it is good to keep tightening this link. Filt Wear, a sustainable brand, tries to get that message back to the attention of the youth. Not in a nagging way, but rather with subjects that are so exaggerated that they become comical without losing the message.

For Filt Wear I was able to devise and develop several concepts. One of the stronger ones is "The animal goes". We all know it as a simple learning game for children and of course we all know well what sound every animal should make. But thanks to the clear concept and minimalist design, the message is immediately clear and comes in without sacrificing positivity just by switching the sounds.

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Categories
Work

ABC Real Estate

Case study

ABC Real Estate

My role

Art Direction
UX / UI
Website Design

Client

ABC Real Estate / Home owner

The home owners of Bottelier Kaya A 43 had their house for sale. The current sales channels did not do justice to this characteristic house. In consultation with the owners of the house, the idea arose to design a website that combines the atmosphere of the island and that of the house in a functionally strong and clear web design.

During this project I enjoyed a lot of freedom so I could create a real cohesion between functionality and design.

For the corporate identity, the choice was made to use the colors of Curaçao's flag as a guideline. The combination of a playful font with a good, strong and legible font ensures that the sunny and cheerful atmosphere of the island also was felt while reading. All without affecting the legibility.

The homepage contains all the necessary information and should suffice. But to make sure people understand the architecture of the house, we decided to dedicate an extra page to a photo tour of the house and a page explaining the layout using floor plans.

Client TESTIMONIAL

I asked Koen if it was possible to make a presentation of our house we’re selling. Personally I was not impressed by the presentations of the houses made by brokers for their website.

Koen came with a very original en colorful web design showing our house in the right proportions. Because it’s a split level house it’s not easy to visualize the complexity of the structure. But, great job, every level is explained well with text, pictures and maps. With our new website launched and linked to the broker's website, we see an increasing amount of interest in our house. Lots of visitors but no buyers yet. Probably daydreamers dreaming living in such a house under the Caribbean sun!

Ferdinand Rink

Home owner

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